Versace Presents New Course of Home Line With Exhibition During Design Week

MILAN — Marking the new class for Versace Dwelling, the Milan-based brand is staging an set up at the Palazzo della Permanente for the duration of the city’s Style 7 days.

Donatella Versace has partnered with architects and designers Roberto Palomba and Ludovica Serafini to present the brand’s newest household assortment and introduce its new outside line, reflecting the company’s designs to even further extend the division. As reported, Versace Residence was formerly manufactured internally, but very last 12 months the organization unveiled the first models less than a licensing agreement inked with Luxury Residing, section of Way of life Style Team, in the drop of 2020.

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Andrea Gentilini, chief govt officer of Luxurious Residing Team, reported the tie-up with Palomba and Serafini — who are “designers at an intercontinental degree,” regarded via extra than 70 intercontinental awards, including the prestigious Compasso d’Oro — was “a elementary element” in this new chapter of Versace Residence.

Their technical awareness and their expertise in present day design are “extraordinary, as is their skill to combine a present-day vision of culture with a in depth awareness of the historical and cultural roots of the layout entire world, letting the development of unique items that sign up for jointly the past, existing and foreseeable future,” claimed Gentilini.

The established installation is bold, with crimson just one of the major colors, expressed in the collection in a variety of shades throughout materials, leathers, cherished silks and jacquards. Graphic will work and LED walls make a dreamlike state of affairs.

Styles have generally been a signature of the model and this period, La Greca, which has been observed in the most new Versace vogue collections, is again in furniture, way too, in a 3D model that is “almost architectural,” stated Gentilini.

The Venus chair is refreshed with new facts and the Stiletto selection is offered in total white, beige and burnt browns. Gentilini pointed to the Stiletto line, marked by household furniture legs in the shape of shoe stilettos, as a bestseller, as is the V21 Signature sofa.

The La Medusa collection is displayed in an all-new vinyl masking — also a reference to Versace’s latest style exhibit — including a sofa, a mattress and a Trono armchair.

The new Stiletto Out of doors selection will be proven in the Solution Back garden of the Permanente. The foundation in textured
white or bronze-lacquered metallic is accomplished with a a few-dimensional weave of cloth straps, coordinated with huge, cozy cushions. Go over fabrics take a look at daring and vivid colors these kinds of as lime eco-friendly, fuchsia, Klein blue and yellow, with the very same shades noticed on chairs and armchairs.

Federico Torra

The house assortment will be existing in all of Versace’s instantly operated shops about the world — in Los Angeles, New York, Miami — and is by now shown in the London and Paris models, as perfectly as in the monobrand shop that opened in Milan’s Through Durini very last year. Added keep openings are in the pipeline, mentioned Gentilini.

“In the medium time period, we will carry on to invest the two in distribution and in product or service enhancement, as nicely as in manufacturer communication and marketing,” continued the govt. “We feel that the likely of Versace Household is definitely incredibly important we aspire to attain exceptional measurement and visibility.”

Asia, The usa and the Center East, in addition to Europe, are Versace Home’s key marketplaces, he available.

Versace was a single of the very first fashion residences to launch household interiors in 1992, targeted 1st on textiles. Porcelain tableware collections followed, influenced by the brand’s distinct designs, these types of as the Baroque themes, the Greek frieze, the signature Medusa head and some of the prints from the trend collections, such as the Jungle print — eternally connected with Jennifer Lopez and her 2000 Grammy Awards gown.

The selection has grown to contain clothes for the bed room and rest room, home furniture, wallpaper and equipment like vases, candles and even sculptures. The agreement with Lifestyle Style and design pertains only to Versace’s home furniture. The brand’s textiles and components will continue on to be generated internally, even though Rosenthal stays its ceramics licensee, which will celebrate a 30-yr collaboration in 2023. AS Création and Gardenia will carry on to deliver Versace’s wallpaper and floor tiles, respectively.

In July 2020, Lifestyle Design and style (Poltrona Frau Group) alongside one another with Haworth Inc. obtained the storied Italian furnishings and interiors design and style business Luxurious Residing Group.

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