Progressive IMS Outdoors Reveals Dennis Kirk as New “Ultimate Builder Custom Bike Show” Title Sponsor

Push Launch | April 8, 2022

Santa Monica, Calif. (April 5, 2022) – Progressive IMS Outside, the Powersports industry’s top shopper bike tour that connects fans with top rated brands, now introduced two strategic partnerships for Best Builder Tailor made Bike Show (UBCBS)

  • Dennis Kirk, the world’s most significant retailer of aftermarket parts, apparel and add-ons for every single powersport, is the new title sponsor of UBCBS.
  • Jordan Mastagni, president of Scorching Bike Magazine, will consider in excess of administration of UBCBS.

Builder registration for the 2022 opposition is now open – new and returning builders alike are encouraged to indication up for this year’s edition at

Jordan is gearing up to deliver his 20+ a long time in the motorbike business as a moto-journalist and builder enthusiast to the Progressive IMS Outside staple attraction, which has progressed into the industry’s most notable opposition all over its 11-yr tenure. Calendar year immediately after year, hundreds of builders use the competitiveness as a springboard to showcase their rolling operates of artwork and compete for income, prizes, and the “King of Builders” title, topped in the championship round held in Southern California at the very last function of the tour.

“It’s an honor to perform alongside the Progressive IMS Outdoors crew this 12 months,” Jordan suggests. “I’ve worked intently with the customized motorcycle local community in the course of my profession and have so significantly respect for the time and creativity it usually takes to develop a personalized make and I glance forward to observing what this year’s group provides to the competition.”

Jordan Mastagni will consider over administration of Progressive IMS Outdoors’ UBCBS. Picture: IMS Outside

Dennis Kirk, Powersports aftermarket elements and gear chief, symptoms on as the UBCBS title sponsor.

“UBCBS is a single of the most nicely-recognized and greatly respected competitions in the builder neighborhood and we are fired up to be on board as the title sponsor for the 2022 edition,” explained Tammy Becklin, Main Promoting Officer of Dennis Kirk. “The chance to even more align our brand with the custom made builder local community, though celebrating the grit and talent that goes into motorcycle creating, is a outstanding milestone for Dennis Kirk. We search ahead to this year’s levels of competition and are eager to introduce Dennis Kirk to the builders and hundreds of riders and fanatics that attend Progressive IMS Outdoors.

Lessons for the 2022 opposition consist of Custom made Street, Custom made Vintage and Freestyle, moreover the People’s Choice Award. Winners of the Custom Road, Customized Basic, and Freestyle courses will get house $500 – $1,000 in funds from Progressive IMS Outdoors, moreover prizes from sponsors. Winners of every round are invited to compete in the Championship Spherical at the stop of the tour for the title “King of Builders”, $10,000 in funds and prizes.

UBCBS-Freestyle-Champ-Winner #2025 Motorcyle Missions Veterans_2018
Dennis Kirk now be the presenting sponsor for the UBCBS.


Custom Avenue Class
Need to begin with 2000 and later major OEM motor and body as a foundation. Have to keep authentic engine cradle configuration. The neck might be reduce to rake or extend frame. Hardtail sections and huge tire alterations are appropriate. Must be a two or three-wheel motorcycle configuration as described by DMV. The car need to operate and be operable.

Custom made Typical Class
Ought to have a 1999 or earlier OEM motor reproduction engines are not allowed. Tailor made or inventory modified frames are acceptable. Have to be a two or 3-wheel bike configuration as described by DMV. The vehicle will have to operate and be operable.

Freestyle Course
Just about anything goes, two or a few-wheel drivetrain/chassis bike configuration outlined by the DMV. The only limitation is the builder’s imagination and sources. The motor vehicle must run and be operable.

“UBCBS is a staple software that individuals return to calendar year-right after-12 months, as competition and attendees to see all-new unique builds, claimed Tracy Harris, SVP of Progressive IMS Outdoors. “The program is a highlight of each and every event, as builders travel from all about the country and compete along with their peers to showcase the bikes they have been performing on for months and, in lots of cases, yrs. We’re psyched to see new and returning faces on this year’s IMS tour under Jordan’s new administration.”

Jordan Mastagni is a seasoned 20-calendar year veteran in the bike marketplace as a moto-journalist and most not too long ago the head of product sales and advertising and marketing at ARCH Bike Firm, co-established by Gard Hollinger and Keanu Reeves. Lately, Jordan bought the mental home of Very hot Bicycle, the world’s most significant custom made V-twin media organization, and is doing the job tough to preserve this legendary, 50-year-aged model shredding tires for many decades to come. Staying a supporter of all motorcycle will make, Jordan delivers a keen eye for focus to depth, making him a fantastic healthy to be the ambassador for UBCBS.

Fascinated in registering for the 2022 UBCBS level of competition? Builder registration is now dwell. You should pay a visit to to enter.

The 2022 tour is sponsored by Progressive Insurance policies, with this year’s version marking Progressive’s position as title sponsor for the 13th consecutive year.